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It is clear from the analysis that three months after the story broke, the relationship between Tiger Woods and his sponsors, in the media, continues to evolve. He may not be on their website; he may not be wearing their logo; he may not feature in their advertising; he may not be carrying their name on his bag. Despite all this, his association with these companies continues to be reported in the media.

Even for those with little or no interest in sport, it has been hard to miss the name Tiger Woods in the media over the past few weeks. On the night of November 27th 2009, reports emerged that the number one golfer in the world, and arguably the most recognisable athlete on the planet, had […]