March 8th, 2010 | by Stephen
How have the media covered this year's Championship? Which nation has enjoyed the most coverage? Has winning lead to more column inches? Or has defeat been covered in greater depth? Which players’ names are in lights, and why? O’Leary Analytics has conducted research into the media coverage of each team in this year's Six Nations Championship and analysed how the media in each nation, and globally, is covering the event.
February 22nd, 2010 | by Stephen
It is clear from the analysis that three months after the story broke, the relationship between Tiger Woods and his sponsors, in the media, continues to evolve. He may not be on their website; he may not be wearing their logo; he may not feature in their advertising; he may not be carrying their name on his bag. Despite all this, his association with these companies continues to be reported in the media.
February 4th, 2010 | by Stephen
Tiger's off-course troubles have certainly had an impact on not only his sponsors but the game of golf itself. However, he competes alone. Terry is the captain of both Chelsea and England, and as a result, the potential sponsorship fallout from his alleged affair could impact both teams.
December 11th, 2009 | by stephen
Even for those with little or no interest in sport, it has been hard to miss the name Tiger Woods in the media over the past few weeks. On the night of November 27th 2009, reports emerged that the number one golfer in the world, and arguably the most recognisable athlete on the planet, had [...]