Monitoring The Media

  • Is Everything Hunky Dory? Examining the Social Media Response to a Crisp Campaign : Within days, the campaign had caused controversy among the Irish public, with opinions divided on the campaign. O’Leary Analytics has looked at the coverage the campaign received in social media in Ireland and highlights some of the key results - Read More >
  • UK General Election 2010 – Online Media Coverage of the parties and their leaders : For the first time at a British election, the three main party leaders are engaging in a series of three televised debates, modelled on the debates held in U.S. Presidential elections. How much of an effect are these much publicised, and much talked about debates having on the media coverage for Labour, Conservatives and Liberal Democrats and their leaders? How are the media, in the UK, and across the globe, covering the various parties? And which leader is winning the battle for the headlines? - Read More >
  • The RBS 6 Nations Championship 2010 – A Media Analysis : How have the media covered this year's Championship? Which nation has enjoyed the most coverage? Has winning lead to more column inches? Or has defeat been covered in greater depth? Which players’ names are in lights, and why? O’Leary Analytics has conducted research into the media coverage of each team in this year's Six Nations Championship and analysed how the media in each nation, and globally, is covering the event. - Read More >
  • Tiger Woods and Sponsorship – Three Months Later : It is clear from the analysis that three months after the story broke, the relationship between Tiger Woods and his sponsors, in the media, continues to evolve. He may not be on their website; he may not be wearing their logo; he may not feature in their advertising; he may not be carrying their name on his bag. Despite all this, his association with these companies continues to be reported in the media. - Read More >
  • The Ryanair Story – How one airline is dictating its own online media agenda : It’s rare that a week passes when Ryanair do not feature prominently in the news. Over the last 12 months, what has Ryanair’s media presence been like, online? What are the key stories that the airline has promoted, and what gets reported? O'Leary Analytics has taken the coverage the low fares airline has received over the last year in the online media and picked out the key trends and topics. - Read More >
  • Toyota Recall – The Best Built Cars In The World? : However, it was on 21st January 2010 the story took a turn for the worse for Toyota. They announced a second recall – this time to deal with the problem of a “sticky” accelerator pedals. This recall included 2.3 million vehicles sold in the US, 1.8 million vehicles in Europe and 75,000 in China. Five days later Toyota announced they were suspending sales for selected vehicles. - Read More >
  • John Terry and Sponsors – How the online media are telling the story : Tiger's off-course troubles have certainly had an impact on not only his sponsors but the game of golf itself. However, he competes alone. Terry is the captain of both Chelsea and England, and as a result, the potential sponsorship fallout from his alleged affair could impact both teams. - Read More >
  • A Tablet In All But Name – What the online media think Apple will call their latest product : If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting! This is a copy of a guest post I wrote for Simply Zesty an online PR and social media company. Wednesday 27th January has be renamed Digital Christmas by Media Week and with good reason – it marks the [...] - Read More >
  • Van Morrison – How the online media are reporting the story : It has been a busy couple of days for Van Morrison. On Tuesday, 29th December 2009, a story appeared on his official website announcing his joy at the birth of his son. News sources around the world reported details of the press release, which claimed Morrison’s ‘American manager’ had given birth to a baby boy [...] - Read More >
  • Tiger Woods and Sponsorship– How the online media are telling the story : Even for those with little or no interest in sport, it has been hard to miss the name Tiger Woods in the media over the past few weeks. On the night of November 27th 2009, reports emerged that the number one golfer in the world, and arguably the most recognisable athlete on the planet, had [...] - Read More >