August 12th, 2010 | by Stephen
When the Taoiseach, Brian Cowen, asked for a written explanation from Callely, the topic quickly began to dominate the social media sphere in Ireland. On Wednesday June 2nd 2010, three days after the article in the Sunday Independent, there were 584 mentions of the Senator in 24 hours.
June 9th, 2010 | by Stephen
Within days, the campaign had caused controversy among the Irish public, with opinions divided on the campaign. O’Leary Analytics has looked at the coverage the campaign received in social media in Ireland and highlights some of the key results
April 26th, 2010 | by Stephen
For the first time at a British election, the three main party leaders are engaging in a series of three televised debates, modelled on the debates held in U.S. Presidential elections. How much of an effect are these much publicised, and much talked about debates having on the media coverage for Labour, Conservatives and Liberal Democrats and their leaders? How are the media, in the UK, and across the globe, covering the various parties? And which leader is winning the battle for the headlines?
March 8th, 2010 | by Stephen
How have the media covered this year's Championship? Which nation has enjoyed the most coverage? Has winning lead to more column inches? Or has defeat been covered in greater depth? Which players’ names are in lights, and why? O’Leary Analytics has conducted research into the media coverage of each team in this year's Six Nations Championship and analysed how the media in each nation, and globally, is covering the event.
February 22nd, 2010 | by Stephen
It is clear from the analysis that three months after the story broke, the relationship between Tiger Woods and his sponsors, in the media, continues to evolve. He may not be on their website; he may not be wearing their logo; he may not feature in their advertising; he may not be carrying their name on his bag. Despite all this, his association with these companies continues to be reported in the media.
February 17th, 2010 | by Stephen
It’s rare that a week passes when Ryanair do not feature prominently in the news. Over the last 12 months, what has Ryanair’s media presence been like, online? What are the key stories that the airline has promoted, and what gets reported? O'Leary Analytics has taken the coverage the low fares airline has received over the last year in the online media and picked out the key trends and topics.
February 11th, 2010 | by Stephen
However, it was on 21st January 2010 the story took a turn for the worse for Toyota. They announced a second recall – this time to deal with the problem of a “sticky” accelerator pedals. This recall included 2.3 million vehicles sold in the US, 1.8 million vehicles in Europe and 75,000 in China. Five days later Toyota announced they were suspending sales for selected vehicles.
February 4th, 2010 | by Stephen
Tiger's off-course troubles have certainly had an impact on not only his sponsors but the game of golf itself. However, he competes alone. Terry is the captain of both Chelsea and England, and as a result, the potential sponsorship fallout from his alleged affair could impact both teams.
A Tablet In All But Name – What the online media think Apple will call their latest product
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January 26th, 2010 | by stephen
This is a copy of a guest post I wrote for Simply Zesty an online PR and social media company. Wednesday 27th January has be renamed Digital Christmas by Media Week and with good reason – it marks the day when Apple is expected to introduce its long-rumored tablet device. There has been a steady [...]
January 4th, 2010 | by stephen
It has been a busy couple of days for Van Morrison. On Tuesday, 29th December 2009, a story appeared on his official website announcing his joy at the birth of his son. News sources around the world reported details of the press release, which claimed Morrison’s ‘American manager’ had given birth to a baby boy [...]