O’Leary Analytics has partnered with MySmark to analyse the emotional response of the audience online who watch the final Irish Presidential Debate on RTE Frontline tonight at 9.30pm.
MySmark is a new online tool that registers what you feel an allows users to tag content emotionally, leaving multidimensional semantic feedback, and then share this feeling as an opinion and recommendation.
A smark is a one-click semantic tag which allows you to personalise your feedback. You can create your own emotional wheel and tag any content emotionally. You can smark directly from your Facebook, Twitter, Google account page, or from your personal page in mysmark.com
If you would like to take part in the experiment this evening, simply click on the wheel above and:
- Log in via Twitter or Facebook
- Create your emotional wheel by ranking the eight primary emotions from 1-8 (Best to Worst).
- At any stage during tonight’s debate if a question / answer / expression elicits an emotional response in you, simply click on the corresponding segment on the wheel, and then click “Smark” below. There are 32 emotional options in total.
- You can register/express multiple emotions throughout the debate.
There is also an option to post your smark – along with text if you wish – to your Facebook or Twitter account via the share buttons below the Emotional Wheel.
Each Smark will be time-stamped and it is our intention to analyse the data post-event and create a publicly available piece of research demonstrating the different emotional responses and the candidates/questions/answers they corresponded to.
Thanks in advance for taking part,
Stephen O’Leary