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	<title>Comments on: Tiger Woods and Sponsorship– How the online media are telling the story</title>
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	<link>http://olearyanalytics.com/tiger-woods-and-sponsorship%e2%80%93-how-the-online-media-are-telling-the-story/</link>
	<description>Online Media Analysis and Monitoring</description>
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		<title>By: John Terry and Sponsors &#124; O&#39;Leary Analytics</title>
		<link>http://olearyanalytics.com/tiger-woods-and-sponsorship%e2%80%93-how-the-online-media-are-telling-the-story/comment-page-1/#comment-40</link>
		<dc:creator>John Terry and Sponsors &#124; O&#39;Leary Analytics</dc:creator>
		<pubDate>Thu, 04 Feb 2010 00:19:49 +0000</pubDate>
		<guid isPermaLink="false">http://olearyanalytics.com/?p=89#comment-40</guid>
		<description>[...] may want to subscribe to my RSS feed. Thanks for visiting!In December, we reported on the coverage Tiger Woods and his sponsors received following the revelations about his private [...]</description>
		<content:encoded><![CDATA[<p>[...] may want to subscribe to my RSS feed. Thanks for visiting!In December, we reported on the coverage Tiger Woods and his sponsors received following the revelations about his private [...]</p>
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		<title>By: News Feed</title>
		<link>http://olearyanalytics.com/tiger-woods-and-sponsorship%e2%80%93-how-the-online-media-are-telling-the-story/comment-page-1/#comment-7</link>
		<dc:creator>News Feed</dc:creator>
		<pubDate>Mon, 11 Jan 2010 23:31:46 +0000</pubDate>
		<guid isPermaLink="false">http://olearyanalytics.com/?p=89#comment-7</guid>
		<description>This update was really interesting, how often do you update your blog? I&#039;ve bookmarked this site and gave you guys a digg, hope to read more soon!</description>
		<content:encoded><![CDATA[<p>This update was really interesting, how often do you update your blog? I&#8217;ve bookmarked this site and gave you guys a digg, hope to read more soon!</p>
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		<title>By: Anton</title>
		<link>http://olearyanalytics.com/tiger-woods-and-sponsorship%e2%80%93-how-the-online-media-are-telling-the-story/comment-page-1/#comment-5</link>
		<dc:creator>Anton</dc:creator>
		<pubDate>Mon, 14 Dec 2009 00:50:00 +0000</pubDate>
		<guid isPermaLink="false">http://olearyanalytics.com/?p=89#comment-5</guid>
		<description>Fascinating post Stephen. I am look forward to more in the future.</description>
		<content:encoded><![CDATA[<p>Fascinating post Stephen. I am look forward to more in the future.</p>
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		<title>By: Mike</title>
		<link>http://olearyanalytics.com/tiger-woods-and-sponsorship%e2%80%93-how-the-online-media-are-telling-the-story/comment-page-1/#comment-4</link>
		<dc:creator>Mike</dc:creator>
		<pubDate>Fri, 11 Dec 2009 10:56:07 +0000</pubDate>
		<guid isPermaLink="false">http://olearyanalytics.com/?p=89#comment-4</guid>
		<description>Very interesting post Stephen - the Analytics look great!</description>
		<content:encoded><![CDATA[<p>Very interesting post Stephen &#8211; the Analytics look great!</p>
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		<title>By: Jack</title>
		<link>http://olearyanalytics.com/tiger-woods-and-sponsorship%e2%80%93-how-the-online-media-are-telling-the-story/comment-page-1/#comment-3</link>
		<dc:creator>Jack</dc:creator>
		<pubDate>Fri, 11 Dec 2009 10:29:55 +0000</pubDate>
		<guid isPermaLink="false">http://olearyanalytics.com/?p=89#comment-3</guid>
		<description>I think he&#039;s been advised to go to ground, only to rise - Phoenix-like - again in a few weeks/months. Then he&#039;ll let his golfing do the talking with a set of impressive results - and he and his sponsors will live happily ever after.

No reason why he can&#039;t gain a halo from this if he plays his cards right. He&#039;s only human after all - and humanity/empathy play well in marketing at the moment.</description>
		<content:encoded><![CDATA[<p>I think he&#8217;s been advised to go to ground, only to rise &#8211; Phoenix-like &#8211; again in a few weeks/months. Then he&#8217;ll let his golfing do the talking with a set of impressive results &#8211; and he and his sponsors will live happily ever after.</p>
<p>No reason why he can&#8217;t gain a halo from this if he plays his cards right. He&#8217;s only human after all &#8211; and humanity/empathy play well in marketing at the moment.</p>
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