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	<title>O&#039;Leary Analytics &#187; Monitoring</title>
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	<description>Online Media Analysis and Monitoring</description>
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		<title>UK General Election 2010 &#8211; Online Media Coverage of the parties and their leaders</title>
		<link>http://olearyanalytics.com/586/uk-general-election-2010-online-media-coverage-of-the-parties-and-their-leaders/</link>
		<comments>http://olearyanalytics.com/586/uk-general-election-2010-online-media-coverage-of-the-parties-and-their-leaders/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 15:26:12 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Analysis]]></category>
		<category><![CDATA[David Cameron]]></category>
		<category><![CDATA[Gordon Brown]]></category>
		<category><![CDATA[Monitoring]]></category>
		<category><![CDATA[Nick Clegg]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[UK Election]]></category>

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		<description><![CDATA[For the first time at a British election, the three main party leaders are engaging in a series of three televised debates, modelled on the debates held in U.S. Presidential elections. How much of an effect are these much publicised, and much talked about debates having on the media coverage for Labour, Conservatives and Liberal Democrats and their leaders? How are the media, in the UK, and across the globe, covering the various parties? And which leader is winning the battle for the headlines? ]]></description>
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		<title>The RBS 6 Nations Championship 2010 – A Media Analysis</title>
		<link>http://olearyanalytics.com/526/the-rbs-6-nations-championship-2010-%e2%80%93-a-media-analysis/</link>
		<comments>http://olearyanalytics.com/526/the-rbs-6-nations-championship-2010-%e2%80%93-a-media-analysis/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 22:43:25 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[6 Nations]]></category>
		<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Monitoring]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[RBS]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Six Nations]]></category>

		<guid isPermaLink="false">http://olearyanalytics.com/?p=526</guid>
		<description><![CDATA[How have the media covered this year's Championship? Which nation has enjoyed the most coverage? Has winning lead to more column inches? Or has defeat been covered in greater depth? Which players’ names are in lights, and why? O’Leary Analytics has conducted research into the media coverage of each team in this year's Six Nations Championship and analysed how the media in each nation, and globally, is covering the event.]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Tiger Woods and Sponsorship &#8211; Three Months Later</title>
		<link>http://olearyanalytics.com/475/tiger-woods-and-sponsorship-three-months-later/</link>
		<comments>http://olearyanalytics.com/475/tiger-woods-and-sponsorship-three-months-later/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 11:15:30 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Accenture]]></category>
		<category><![CDATA[Analysis]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[Gillette]]></category>
		<category><![CDATA[Monitoring]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://olearyanalytics.com/?p=475</guid>
		<description><![CDATA[It is clear from the analysis that three months after the story broke, the relationship between Tiger Woods and his sponsors, in the media, continues to evolve. He may not be on their website; he may not be wearing their logo; he may not feature in their advertising; he may not be carrying their name on his bag. Despite all this, his association with these companies continues to be reported in the media. ]]></description>
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		<slash:comments>1</slash:comments>
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		<title>The Ryanair Story &#8211; How one airline is dictating its own online media agenda</title>
		<link>http://olearyanalytics.com/418/the-ryanair-story-how-one-airline-is-dictating-its-own-online-media-agenda/</link>
		<comments>http://olearyanalytics.com/418/the-ryanair-story-how-one-airline-is-dictating-its-own-online-media-agenda/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 00:09:58 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Monitoring]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Ryanair]]></category>

		<guid isPermaLink="false">http://olearyanalytics.com/?p=418</guid>
		<description><![CDATA[It’s rare that a week passes when Ryanair do not feature prominently in the news. Over the last 12 months, what has Ryanair’s media presence been like, online? What are the key stories that the airline has promoted, and what gets reported? O'Leary Analytics has taken the coverage the low fares airline has received over the last year in the online media and picked out the key trends and topics.]]></description>
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		<slash:comments>20</slash:comments>
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		<title>Toyota Recall &#8211; The Best Built Cars In The World?</title>
		<link>http://olearyanalytics.com/341/toyota-recall-the-best-built-cars-in-the-world/</link>
		<comments>http://olearyanalytics.com/341/toyota-recall-the-best-built-cars-in-the-world/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 16:26:12 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Monitoring]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Recall]]></category>
		<category><![CDATA[Toyota]]></category>

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		<description><![CDATA[However, it was on 21st January 2010 the story took a turn for the worse for Toyota. They announced a second recall – this time to deal with the problem of a “sticky” accelerator pedals. This recall included 2.3 million vehicles sold in the US,  1.8 million vehicles in Europe and 75,000 in China. Five days later Toyota announced they were suspending sales for selected vehicles.]]></description>
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		<slash:comments>5</slash:comments>
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