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	<title>O&#039;Leary Analytics &#187; Accenture</title>
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		<title>Tiger Woods and Sponsorship &#8211; Three Months Later</title>
		<link>http://olearyanalytics.com/475/tiger-woods-and-sponsorship-three-months-later/</link>
		<comments>http://olearyanalytics.com/475/tiger-woods-and-sponsorship-three-months-later/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 11:15:30 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Accenture]]></category>
		<category><![CDATA[Analysis]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[Gillette]]></category>
		<category><![CDATA[Monitoring]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Tiger Woods]]></category>

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		<description><![CDATA[It is clear from the analysis that three months after the story broke, the relationship between Tiger Woods and his sponsors, in the media, continues to evolve. He may not be on their website; he may not be wearing their logo; he may not feature in their advertising; he may not be carrying their name on his bag. Despite all this, his association with these companies continues to be reported in the media. ]]></description>
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