PUBLICATION: The Washington Post
DATE: Wednesday, January 27, 2010
TITLE: Apple fans hope result of tablet computer hype won’t be a bitter pill to swallow
AUTHOR: Paul Farhi
OLA RESEARCH REFERENCED: A Tablet In All But Name – What the online media think Apple will call their latest product
SUMMARY: Our Apple iPad research analysed the coverage the launch of Apple’s new tablet computer. We analysed the online media coverage in an attempt to predict the name Apple would give their new tablet computer.
It was referenced by Paul Farhi in The Washington Post.