PUBLICATION: The BBC

DATE: Wednesday, January 27, 2010

TITLE: Apple’s tablet hype nearly over

AUTHOR: Maggie Shiels

OLA RESEARCH REFERENCED: A Tablet In All But Name – What the online media think Apple will call their latest product

SUMMARY: Our Apple iPad research analysed the coverage the launch of Apple’s new tablet computer. We analysed the online media coverage in an attempt to predict the name Apple would give their new tablet computer.

It was referenced by Maggie Shiels on The BBC.